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FOR IMMEDIATE RELEASE | Author Available for Interview | Review Copies Available
Contact Bonny Doon Publishing
Phone: (866)552-2510
Email: info@heartofsales.com
Santa Cruz, CA, January 11, 2010
– Diane Marie Pinkard will be a guest on Vicki Flaugher’s Smart Woman Radio (Blog Talk Radio) on Wednesday, January 27, 2010 at 12:00 noon (Pacific Standard Time). Listeners can tune in to her show at budurl.com/radioshow. Vicki specializes in helping 35–55 year old women in their first year of business to bridge the how–to and inspiration of living a passionate life doing meaningful work. So our topic will be about my independent "walk" for following my heart and fulfilling my dreams. I will be talking about my book, Just Treat Me Like I Matter: The Heart of Sales, and what motivated me to write it. And I will be sharing with Vicki’s audience, what I am learning as I continue to travel down “the path that is (definitely) less traveled!”
Santa Cruz, CA January 4, 2010
– Diane Marie Pinkard will be speaking to the Santa Cruz SCORE Counselors to America’s Small Business group on Wednesday, January 20, 2010 at 1:00 pm at their meeting place in the Goodwill Industries Corporate Office on 350 Encinal Street, Santa Cruz, CA 95060. Her topic will be: “What do the Baby Boomers Have to Offer the Millennials and Gen X’s in our society, today?” A Baby Boomer herself she has studied “what makes people tick” for 40 years. Now she says, “The best part of my discovery is: I am just coming into my prime and I have more to offer now than I have ever had. I am just so thankful to be old enough and wise enough, to know it!
Sales Training Expert, Author and Speaker, Diane Pinkard, Launches Unique Sales Training Seminars Focused on Happiness and Heart
Diane Marie Pinkard is author of the award winning book, Just Treat Me like I Matter: The Heart of Sales. Her book won the 2008 NABE Pinnacle Book Achievement Award in the category of “Business.” In her popular book and seminars, she advocates that, “People buy people, and they buy best from people that treat them like they matter.”
Santa Cruz, CA (PRWeb) December 16, 2009 – As a 40–year Sales Expert, Diane Pinkard has been honored by The American Business Awards for her creative approach to sales training. And she was a finalist in the 2009 Stevie Awards for “Creative Professional of the Year.” Diane’s unique approach to selling “with happiness and heart” is attracting a wide variety of companies to book her to conduct her sales training seminars.
Client Janell Colburn, Chief Administrator for IdeasSiero Companies, shares, “Diane has an uncanny ability to draw issues from us that are holding us back. She is skilled at getting to the ‘heart of the matter’ in a way that inspires participants to hear, accept, and embrace her messages! I would highly recommend her to coach any sales profession or team.”
“As a seasoned sales professional, expert sales trainer, and sales mentor, I present answers and resolutions for solving most any personal or professional conflict my audience may struggle with,” says Diane Pinkard. “Whether I am working with a fraught employee, sales manager, sole entrepreneur, or an entire company, I know how to listen, to connect, and offer solutions that are reasonable and highly effective. I draw from a deep well of resources and experience, and I know how to get to the heart of their issues and struggles. And, most importantly, my unique approach to ‘selling with happiness and heart’ ultimately improves their bottom-line.”
Diane’s presentations include:
- How to Increase Your Sales: Learn to Sell the Best Product You Have to Offer – Yourself
- Increase sales with “Happiness and Heart.” This Program is the Grassroots, the Basics for Exploding Your Selling Success
- Find Your Authentic Self and Enrich Your Life with “Happiness and Heart”
- Learn How to Deal with Difficult People and Difficult Situation with “Happiness and Heart”
For media inquires, or to book Diane to train your organization, please contact her at Diane Marie Pinkard, the “Sales Success with Happiness and Heart” expert: info@heartofsales.com, phone 1.866.552.2510 or visit heartofsales.com.
About Diane M. Pinkard: Diane’s passion lies in the “Business of Human Relations,” and she has a culmination of 40 years experience in teaching and sales training. Plus, she has launched and operated three successful businesses that earned her the reputation of being an accomplished professional in a number of sales arenas. From her formal education and extraordinary walk–in–life she is an expert in the Study of Human Dynamics, and she truly understands personality styles and “what makes people tick.” Diane is known for being masterful in her ability to pass her knowledge and wisdom to her audiences.
Santa Cruz, CA November 2, 2009
– AM1080 News Talk Show Radio announces that Diane Marie Pinkard will be a featured visitor on the Rosie Chalmers “Good Morning Monterey Talk Show.” She will be a guest of Maggie Barr, group organizer for Santa Cruz Marketing Roundatable and her timeslot will be on November 24th, 2009 at 7:45 am. Her topic will be “How to Deal with Difficult Vendors in the Marketplace.” Diane has had years of experience in this arena from owning her own retail business.
Santa Cruz, CA November 1, 2009
– Santa Cruz Marketing Roundatable announces, “Our speaker for the November Meetup will be Diane Marie Pinkard, author of the recently published Just Treat Me Like I Matter - the Heart of Sales, available on www.amazon.com. Presently Diane is conducting sales training and team management seminars, and providing her clients coaching and mentoring services. Her specialty for training is “The Art of Selling” and “How to Be an Exceptional Team Player in the Marketplace.” Diane has a culmination of 40 years experience in teaching and/or selling. She has launched and operated three successful businesses and has earned the reputation of being an accomplished professional in a number of sales arenas. For more information, please visit Diane’s website, heartofsales.com. The meeting will be held on Tuesday, November 24, 6:00 at 3400 Clares St. in Capitola, Ca 95010.
Santa Cruz, CA August 31, 2009
– AM1080 News Talk Show Radio announces that Diane Marie Pinkard will be a featured visitor on the Charley Freedman’s “Information and Entertainment for your drive home show.” She will be a guest of Al Carman, Chairman for Santa Cruz SCORE Counselors to America’s Small Business and her timeslot will be on September 29, 2009 at 5:15 pm (Getting Down to Business with SCORE‘s time period). Al is a strong supporter of the value of Diane’s book and he will be introducing Diane and her book, Just Treat me Like I Matter: The Heart of Sales to Charley’s radio listeners.
Santa Cruz, CA August 10, 2009
– Santa Cruz Sentinel – Marlene Henderson of MoeBEST–Henderson Properties and organizer of Business Professionals of Santa Cruz County, announces Diane Pinkard, author of “Just Treat Me Like I Matter: The Heart of Sales,” will speak at 8 a.m. Wednesday, August 19,2009 at The Abbey, 350 Mission St. She will be introducing herself and her book.
Tacoma, WA July 6, 2009
– International Mental Practitioner, Psychic, Counselor, Radio/Television Personality, Award Winning Author, Teacher & Minister, and Talk Show Host “The Donna Seebo Show” announces that Diane Marie Pinkard will be her featured guest at 3:00 pm on August 4th, 2009. Donna read Diane’s book from cover to cover and not only agrees with Diane that Just Treat Me Like I Matter: The Heart of Sales is for everyone, “for we are all salespeople in our own delightful right.” But Donna feels that every home in America needs to have a copy of this book and it needs to be read as a family sharing and learning activity.
Scotts Valley, CA March 23, 2009
– Saturday, April 4th, 2009, 9:00 am: Diane Marie Pinkard will be conducting a 2–hours interactive sales training program for Business With Pleasure in their business location, located in the Kings Village Shopping Center in Scotts Valley. Her topic will be, “How to Be a Better Team Player in the Workplace.” Diane has owned and operated three business of her own and has a vast amount of knowledge on this subject.
Bonny Doon, CA January 1, 2009
– Thursday, January 22, 2009, 1:00 pm: The Ladies of Bonny Doon will meet at the home of Jean Smith. Local Author, Diane Marie Pinkard will speak about her new book, Just Treat Me Like I Matter: The Heart of Sales. Invited guests are most interested in knowing the story that inspired Diane to write the book.
REDISCOVERING OUR GROOVE…WHAT WAS REALLY LOST WHEN WALL STREET SWEPT OVER MAIN STREET?
(Santa Cruz, CA, October 15, 2008) Over the next several months as small- and medium-size businesses crawl out of the foxhole to survey the true damage of our economy and their livelihood; it will clearly not be “sales” as usual.
Everyday, sales professionals open the doors of their shop, or climb in their car for an appointment, get on the telephone or send e-mail or a Tweet, and America will rebuild—one deal at a time. To do this, sales professionals will need to reinvent themselves in the face of the enormous climate of change that has been presented to them.
When Diane Marie Pinkard was writing her new book, Just Treat Me Like I Matter: The Heart of Sales, she could have hardly envisioned the economic chaos that would be sweeping over the United States.
As a seasoned and successful business owner, she has learned a lot about the art of selling. A natural born teacher, Diane yearned for the opportunity to engage salespeople in a meaningful conversation about how to transform the nature of their relationships with their customers.
Just as her book is being released in the last quarter of 2008, a tsunami of pessimism and fear has hit Main Street. Among the casualties of this experience, is the sense of trust that Americans had that what was being sold to them was real and fair.
Relationship selling, which is at the core of Ms. Pinkard’s book, is that people buy people and they buy best from the people who treat them like they matter. It is hard to imagine a time in which this message would be more right on.
Perhaps no single business professional will feel the impact of the new reality as much as those who make their living in sales. With often-low bases salaries and over the moon commissions for success, how can sales teams avoid the pitfalls of over-promising and under-delivering – which may be how we got into this mess to begin with. As Diane stresses if all you have got to offer is cheap and/or good prices to your customers, you are going to get gobbled up.
Learning what the 20 attributes of a successful sales person are and how to quiet the mind enough to take it all in, are the lessons of this important new book.
Diane offers a step back and a step forward with a chance to reconsider and an opportunity to re-engage. Customers are going to demand it, sales professionals are going to need it and Diane has come along at just the right time to energize this process with her particular brand of optimism, business savvy and just plain old integrity.
If selling were easy, everyone would be successful.
Title: Just Treat Me Like I Matter: The Heart of Sales
Price: $26.95
Format: Hardcover
Pages: 304
Size: 6 x 9
ISBN: 978-0-9789030-0-8Published by Bonny Doon Publishing
P.O. Box 1382,
Felton, CA 95018
Available in through Amazon, BN.com, Baker & Taylor and at dianepinkard.com.
MEET AUTHOR DIANE MARIE PINKARD:
Diane Marie Pinkard is a woman of unrelenting optimism and, if for no other reason (and there are plenty), completely qualified to write a book about the art of sales.
Rarely in the past 100 years has America’s business acumen been so scrutinized and tested. Against the backdrop of an increasing unforgiving environment for selling anything to anyone comes Diane, a woman who embodies the pioneer spirit. A woman who is a survivor of a journey that was often not easy to bear, but it led her through the mountains of Wyoming and along the Main Streets of suburban America to find her calling.
Diane is an author and a teacher who has discovered that the bigger classroom outside of a traditional school is where she belongs. With an advanced degree from the California State College system, a small business owner, a mother and a wife, she has multi-tasked her way through her working and family-centered years to come to understand that life’s lessons and that those learned and earned as a professional are inevitably entwined.
Living in a slightly out of the way part of the California, with dogs and cats and a later in life husband who introduced her to the wonders of his Mississippi upbringing, Diane has comes to terms with who she is—a gift in itself.
While living in nature is a dream for some, for Diane is at the root of who she is. Modern day heroes are not so easy to come by for her. It is therefore not surprising that a seldom-remembered farmer, Johnny Appleseed, is the one that touches her heart. While Johnny did sew his seeds—and many writers today are clever enough to scatter their know-how—what makes him unique in her eyes is that some two hundred years later those trees are still bearing fruit. Diane’s legacy, like all great teachers, is not just found in the process, but in what remains.
A consummate professional, a gifted communicator, a lively spirit and a dedicated teacher, Diane is an advocate for the art of selling as a craft, as a business and as a way of living.
TALKING POINTS
CLOSING THE SALE CHECKLIST | Why NOT Selling Is the Way to Close the Deal
✓ Educate—Don’t Sell
✓ Facilitate—Don’t Sell
✓ Problem Solve—Don’t Sell
✓ Assist in the Product Selection Process—Don’t Sell
✓ Move the Transaction Forward to Completion—Don’t Sell
✓ Take the Money the Client Wants to Give You—Don’t Hesitate
QUESTIONS FOR THE MEDIA:
1. At the root of your philosophy of selling is “treat me like I matter “– many of the most successful sales people have been know to be ruthless – how do you reconcile these two viewpoints?
2. Do you believe that your book will be equally valuable to men as to women? Do you think that men will view the material as too feminine?
3. What are the most important qualities for a successful sales person?
4. “People buy people” is a buzz worthy expression – what does it really mean?
5. What are the 5 major reasons that a sale is lost?
6. In a profession that is often questioned for its integrity, how can each individual sales person promote himself or herself as separate from the pack?
7. There are many examples of the downtrodden sales man or woman in literature and in life, why do you advocate that someone go into the business?
8. You have said that “if you want to really find out about your self,” learn sales. Can you expand on that a little more?
9. You say, “I often leapt through life and the net appeared.” How do you teach people to trust in themselves?
10. Johnny Appleseed is a hero of sorts to you – tell us a little bit what this often-neglected American folk hero has taught you?
» Download Questions for the Media
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